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Guides for business owners, customers and AI builders on Business DNA: what each fact status means, what counts as evidence, and how sourced, dated facts are read.
Our mission: to make reassurance a matter of fact, and give people better information to make better decisions. Read our mission
AI-generated illustration — not documentary evidence Business DNA explained
What is Business DNA? The complete guide to sourced business facts
Business DNA is a single, owner-approved record of the facts about a business: identity, story, people, locations and evidence. Every fact carries its own source, status and date. Each fact is either company-provided or authenticated by KwikChex, and no status ever means the business as a whole is authenticated or safe.
AI-generated illustration — not documentary evidence Owner's guide
The owner's guide to building your Business DNA
To build your Business DNA, start a private draft from your own website and review every finding before accepting it. Then fill the gaps, link each checkable fact to the body that issued it, prove you control your domain, and approve the wording. Once you subscribe, you publish the record yourself. After that, review it every quarter and whenever something changes.
AI-generated illustration — not documentary evidence AI search visibility
How AI assistants decide what to say about your business
AI assistants answer questions about a business by searching the web, choosing a handful of sources they can read and trust, and combining them into one answer, often with links. To help them get your facts right, let their search crawlers in, publish clear and consistent facts in plain HTML, make your structured data match your visible text, and keep one dated, sourced record.