How changes and corrections work in a Business DNA record

How does a change to a Business DNA record happen?

Owners edit a private draft and choose when to update the live profile. Nothing goes live automatically. A Business DNA record is built to change as the business does, and changes follow the same path as the original publication:

1. The owner edits a private draft. Only the business's own account holders can do this, and private edits don't touch the public profile.
2. The owner approves the wording. Approval means the business stands behind it. It isn't independent authentication.
3. The owner updates the live profile. The change is dated with a new revision.
4. Staff check facts that need evidence. Changes to checkable facts, such as insurance or registration, show "Pending check" until staff check them, and may need fresh evidence.

Owners can't authenticate their own claims, and an owner's assertion never overrides independent evidence.

How can you tell which version of a record is current?

Every published profile carries a revision and a published date, and each fact carries its own date.

• Revision and published date: anyone quoting the profile can say which version they used.
• Last-authenticated date: shown on each authenticated fact.
• Sources section: lists each source, its type and the date it was consulted, plus a last-reviewed date for the whole profile.

When older copies of a fact float around the web, these dates show which one is current. See Why every business fact needs a source and an "as of" date.

Why do some changes show "Pending check"?

Checks stop quiet rewriting and keep every status honest.

• No quiet rewriting. A claim can't appear on the public record without passing the same safeguards as everything else.
• Honest statuses. An edited fact goes back to needing a check rather than keeping a status it no longer deserves.
• Better AI answers. A dated, reviewed record helps assistants prefer the current version of a fact over stale copies elsewhere.

What should a reader do if a fact looks wrong?

Check the source, check the status and date, then ask the business. Business DNA is the business's own record, checked where evidence allows. About This Business doesn't accept public error reports, reviews, ratings or comments.

1. Follow the source link on the fact to see where it came from.
2. Look at its status and date. Is it company-provided, authenticated or expired? See Company-provided vs authenticated.
3. Ask the business. They can update their record, and the change will go through review.

Read the full policy in Our Standards.

How can owners keep their record accurate?

Review it on a schedule and update it whenever something changes. New director, renewed policy, new location: update it the same week. Our owner's guide has a simple checklist: Keeping your record fresh.

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Part of What is Business DNA? The complete guide.