Terms & Conditions

About This Business is operated by [COMPANY LEGAL NAME] (company number [COMPANY NUMBER], VAT number [VAT NUMBER]), registered at [REGISTERED ADDRESS]. It lets a business prepare one sourced record of its facts — its Business DNA — and publish it.

You must be 18 or over and authorised to act for the business you add. Keep your sign-in details secure; you are responsible for activity on your account. Signing in is not proof of authority to act for a company.

You are responsible for the accuracy of the facts, wording, images and evidence you submit, and for keeping them up to date. You must have the right to share any photo, including the consent of any person shown.

• You prepare a private draft and approve its wording. Approval is not authentication.
• KwikChex staff authenticate individual facts where independent evidence allows.
• Once you subscribe and confirm you control your website's domain, you can publish your record and keep editing it. Claims that need evidence show “Pending check” until staff check them, and AI outputs include the record only after staff checks are complete.

Each fact shows one status: "Authenticated by KwikChex", "Company-provided — unauthenticated", "Awaiting KwikChex authentication", "Information pending", "Not applicable" or "Expired". A status applies to that fact only. Nothing on a record means the business as a whole is authenticated or safe, and we do not rate, score or endorse businesses.

• Do not submit false, misleading or out-of-date information.
• Do not impersonate another business or person.
• Do not claim a website or domain you do not control.
• Do not upload unlawful content, malware or content you have no right to use.
• Do not scrape, overload or try to bypass security on the service.

You keep ownership of your content. You grant us a non-exclusive, worldwide, royalty-free licence to host, format, publish and distribute your approved record and its structured data — including through public JSON, search engines and AI assistants — while the record is published. The site design, software and editorial content belong to us or our licensors.

We may edit formatting, decline to publish, hide individual facts or remove a record where it breaks these terms, the law or our standards, or where evidence no longer supports a status. Owner assertions cannot override independent evidence.

A subscription is one annual subscription per business. Current prices are on the Pricing page. Subscriptions renew annually unless cancelled; cancellation takes effect at the end of the current billing period. Payment never changes a fact's status. See our Refund Policy.

AI writing help is only requested when you click, and you choose whether to adopt any wording; adopted AI wording is labelled and is not independently authenticated. AI-generated illustrations are labelled "AI-generated illustration — not documentary evidence". We never generate images of real people for profiles.

Public records may be read through our public JSON and any future developer tools on fair-use terms. We may set rate limits and block abusive use. When you reuse data, credit it as "Source: About This Business — Business DNA, {profile URL}, as of {date}", keep each fact's status with it, and do not resell bulk data. See Developers.

Records are provided for information. We do not guarantee that any fact is complete or current beyond what its status and date show, and we do not promise any search ranking or AI citation. Readers should make their own checks before relying on a business.

We do not exclude liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be excluded under UK law, including your rights under the Consumer Rights Act 2015. Otherwise, we are not liable for indirect or consequential loss, and our total liability to a business customer is limited to the fees paid in the 12 months before the claim.

You can close your account at any time. We may suspend or close an account, or unpublish a record, if these terms are broken or to protect others. On closure, the published record is taken off the site.

We may update these terms. We will show the new "Last updated" date and tell account holders about significant changes before they take effect.

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer living elsewhere in the UK, you may also bring proceedings in your local courts.