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About This BusinessYour Business DNA

Pricing · for businesses

One Business DNA. Priced by size.

One all-inclusive annual subscription for each business. The price depends only on how many people you employ — every business gets the same Business DNA, with no per-user charges, no AI credits and no add-ons.

Good businesses deserve better: the chance to demonstrate their strengths, not merely claim them. Read the founder statement

Business DNA subscription

  • Fewer than 500 employees

    $379

    per business, per year

  • 500 employees or more

    $1,495

    per business, per year

Billed annually only. One subscription covers one business. Choose the price that matches your number of employees.

What you’ll leave with

  • A sourced, owner-approved Business DNA record

    Yours as you build it, in a private draft

  • A free Probity check of your website

    Free, before any payment; individual results never shown publicly

  • A profile in The Register

    Live once you subscribe and confirm your website domain

  • A machine-readable version for search engines and AI (AI Access / JSON)

    Once our staff complete their checks on your live profile; indexing and citations are never guaranteed

  • A confirmed-domain marker

    After you confirm control of your website domain; domain control only

  • A dated change history

    Every published change is dated

  • Magazine feature eligibility

    Coming soon

No reviews or ratings. Authentication is claim by claim, never for the whole business. Shows control of this website domain only — not business ownership, representative authority or authentication of other facts.

The Probity check and profile preview are free.

Once you subscribe and confirm you control your website's domain, your profile goes live in The Register straight away, and you can keep editing it. Some claims show “Pending check” until we check them.

Start guided setup

Everything included, at either size

  • Find the right words, faster

    Live in guided setup

    A guided conversation proposes mission and optional vision wording; you edit, choose and approve every statement.

  • Get it done in one sitting

    Private account and browser drafts

    Step-by-step capture of identity, address roles, services, people, values, evidence and contact channels.

  • Your story, told as a feature (coming soon)

    Coming soon

    Your Business DNA, told as a feature story using the same approved record.

  • Be the source AI and partners read

    After our staff checks your live profile

    Allowlisted structured public data drawn from your approved revision, for customers, partners and AI search. Indexing and citations are never guaranteed.

  • Show the proof behind your claims

    Source-linked claims

    Per-fact sources and evidence labels that keep company statements distinct from facts authenticated by KwikChex.

  • Stay accurate as you grow

    Keep editing; update your live profile any time

    Update over time with actor and date attribution; AI proposals never change your record without owner approval.

Why it pays for itself

  • Time saved: reuse one approved record for tenders, onboarding forms and listings instead of retyping.
  • Trust with prospects: your evidence and KwikChex-authenticated facts are visible before the first call.
  • Accurate AI descriptions: a clear, sourced reference in your own words — though indexing and citations are never guaranteed.
  • Copycat-site clarity: your public record shows the website domain you have confirmed you control, so anyone checking can see which site is genuinely yours — domain control only, not ownership or authority.

Payment never buys authentication

Subscribing does not authenticate facts, owner authority or the business. Each claim is assessed independently by KwikChex staff. Published facts marked authenticated were checked by KwikChex.

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No reader reviews

Only authorized business owners or representatives maintain company input. There are no ratings, reviews or comments.

Your approval matters

You review the wording and choose what to save. Owner approval does not independently authenticate a claim.