Powered by KwikChexStart with your website: turning what you already publish into a draft
By About This Business editorial team · Published · Updated
Short answer
The website scan reads a limited number of pages on your own site and proposes findings, each linked to the page and excerpt it came from. You review every finding and tick only what's right. Accepted findings are saved as company statements with their source. Sensitive details are never pre-ticked, and the scan never authenticates anything.
Key takeaways
- The scan stays on your own site and reads a bounded number of pages.
- Every finding shows its source page and excerpt, and nothing is saved until you tick it.
- Legal identity, founding date, registered region, people and protections are never pre-ticked.
- Accepted findings are company statements. Website content is never treated as authenticated.
Why start from your website?
Because most of what customers need to know is already on your site, and starting there means you review facts instead of typing them. Your website is also your own public statement, so it's a natural first source for a record of company statements. This is step 1 of The owner's guide to building your Business DNA.
What does the website scan read?
A bounded number of pages on your own site, and nothing else. The scan checks the address is safe, stays on the same site and reads a limited set of pages, such as your home, about, services and contact pages. It doesn't fetch directories, social profiles or anyone else's website.
What does it propose?
Findings for specific fields, each linked to the page and the exact excerpt it came from. Typical findings include your business name, sector, what you do, your services, who you serve, your story and contact details. A mission or vision is only proposed as "found on your website" when your site labels it as one.
How should you review findings?
Read each one against its excerpt, then tick only what's accurate and current.
- Check the excerpt. Does it say what the finding says?
- Check it's current. Websites drift out of date. Untick anything stale.
- Edit if needed. Edited findings keep their original source and are marked as edited.
- Leave sensitive fields for last. Legal identity, founding date, registered region, people and customer protections are never pre-ticked, because website wording alone doesn't establish them. Tick them only after checking.
- Don't keep two versions. Only one finding per field is selected at a time.
How are accepted findings labelled?
As company statements, with the source page attached. Accepting a finding never authenticates it. Website content stays company-stated information, and that includes after you've proved you control the domain. For the difference between statuses, see Company-provided vs authenticated.
What about fields the scan can't fill?
Write them yourself, or ask for an AI proposal to review. AI proposals are based only on your own content. They're labelled "AI-written proposal — needs your approval", and if you edit an approved proposal, the approval is withdrawn until you approve it again. Next, add proof for your checkable facts: How to add evidence links that stand up.
FAQ
Does the scan read other websites about my business?
No. It only reads pages on your own site. It doesn't fetch directories, social media or third-party sites.
Why isn't my slogan showing as my mission?
A mission or vision only counts as found on your website when your site labels it as one. That stops a tagline being mistaken for a mission statement. If it isn't labelled, you can write it in yourself or ask for an AI proposal to review.
Can I edit a finding before accepting it?
Yes. Edited findings keep their original source for traceability and are marked as edited by the account holder.
What if my website is out of date?
Untick anything that's wrong and write the current fact yourself. Your Business DNA should reflect today, not your old homepage. It's also worth updating your site so the two match.