Create your Business DNA.

One sourced record of your business — its purpose, people and services — with owner review and clear evidence status. This guided draft stays in your browser.

Good businesses deserve better: the chance to demonstrate their strengths, not merely claim them. Read the founder statement

Start here · free

Run a free Probity check first

Probity: can customers see who you are, how you deal with them, and that you meet the law? Create a free account with your name and email, enter your website and see every result privately, with a read-only preview of your Business DNA.

Start free Probity check

What you’ll leave with

A sourced, owner-approved Business DNA record
Yours as you build it, in a private draft
A free Probity check of your website
Free, before any payment; individual results never shown publicly
A profile in The Register
Live once you subscribe and confirm your website domain
A machine-readable version for search engines and AI (AI Access / JSON)
Once our staff complete their checks on your live profile; indexing and citations are never guaranteed
A confirmed-domain marker
After you confirm control of your website domain; domain control only
A dated change history
Every published change is dated
Magazine feature eligibility
Coming soon

No reviews or ratings. Authentication is claim by claim, never for the whole business. Shows control of this website domain only — not business ownership, representative authority or authentication of other facts.

The owner journey

Run a free Probity check → AI worker reads your public website → you review sourced findings → approve mission / optional vision → collect facts and evidence links → preview → subscribe (one annual subscription per business) and confirm you control your website's domain → publish straight away and keep editing → claims that need evidence show “Pending check” until staff check them, and KwikChex authenticates facts one by one → ongoing maintenance. Payment never buys authentication. Guided setup covers website analysis, review, writing, draft editing and preview.

Want the background first? Read the Knowledge Base guides.

Preparing your draft…