The Charter

The About This Business Charter

Version 1.0 · approved 13 November 2026

Reassurance Through Evidence

Anyone can claim to be a business you can trust. We choose to show it. By signing this charter we commit to identity, integrity, transparency and accountability in how we deal with customers and with other businesses. We accept that reassurance should be a matter of fact, that recognition is earned and not simply purchased, and that it must be maintained.

Identity: we are who we say we are

1.
We stand behind our name.
Our legal name, registration details and a genuine address are on our website and match the official register.
Checked by About This Business
2.
We keep the facts current.
When our business changes, we update our website and our Business DNA within 30 days, so nobody relies on out-of-date information.
Checked by About This Business

Integrity: fair and honest conduct

3.
Evidence, not mere claims.
We can substantiate what we say about ourselves. Paid endorsements and affiliate links are labelled, and we say how any reviews we display are collected.
Checked by About This Business
4.
Honest prices, plain terms.
The price we show includes every mandatory fee, and the terms that matter are set out in plain words before anyone commits.
Checked by About This Business
5.
We do what we agreed.
We deliver what we promised, when we promised it. If we cannot, we say so early and offer a fair remedy.
Company pledge
6.
No traps.
Leaving is as simple as joining. We do not make cancelling harder than signing up.
Checked by About This Business
7.
Fair dealing with other businesses.
We pay suppliers and partners on the terms agreed, honour our contracts and protect what is shared with us in confidence.
Company pledge

Transparency: nothing important hidden

8.
We can be reached.
We give a working contact route and say how quickly we reply.
Checked by About This Business
9.
We are open about data.
We explain in plain words what we collect and why, collect only what we need, and ask before tracking.
Checked by About This Business

Accountability: we answer for our conduct

10.
We put things right.
We publish how to complain, how long it takes and what happens next. When we get something wrong we correct it promptly and tell the people affected.
Checked by About This Business
11.
We meet the standards where we trade.
We meet the legal requirements of our markets and cooperate with regulators.
Checked by About This Business
12.
We accept continuing scrutiny.
A named senior person signs this charter for the business. We accept that About This Business re-checks our website and official records, and that our "Signed the Charter" mark is withdrawn if a serious failing is not put right within 30 days.
Company pledge

On a business profile

What “Signed the Charter” means

The business has signed The About This Business Charter. Nine of its twelve commitments are checked by About This Business against the business's website and official records, and three are the company's own pledge, which we can't check. Results for each commitment are private to the business.

Signing is a commitment, not a rating. It doesn't mean the business as a whole, or any fact on this page, is authenticated or safe.

The mark is withdrawn automatically if a high-severity failing found by our checks stays open for more than 30 days (commitment 12), and comes back once it is fixed.

Each profile shows the date the business signed and the version it signed. If the wording changes later, earlier signers keep their own date and version.

Each fact on a profile carries its own status. How statuses work