Cedarline Supply

Open public JSON

{
  "schemaVersion": "0.5.0",
  "id": "atb-demo-cedarline-supply",
  "slug": "cedarline-supply",
  "recordVersion": 3,
  "publishedAt": "2026-10-01",
  "lastAssessedAt": "2026-10-01",
  "createdAt": null,
  "lastContentUpdatedAt": null,
  "lastContentUpdatedBy": null,
  "lastOwnerApprovedAt": null,
  "lastPublishedAt": null,
  "demo": true,
  "presenceAndTransparency": {
    "demo": true,
    "legalIdentity": {
      "id": "cedarline-supply.legal-identity",
      "value": null,
      "status": "not_assessed",
      "sources": [],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "responsiblePeople": {
      "id": "cedarline-supply.responsible-people",
      "value": null,
      "status": "not_assessed",
      "sources": [],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "operatingModel": {
      "id": "cedarline-supply.operating-model",
      "value": "Trade counter and regional delivery (fictional company declaration)",
      "status": "company_declared",
      "sources": [
        {
          "id": "presence-demo",
          "title": "Presence questionnaire — fictional simulation",
          "kind": "fictional_simulation",
          "sourceDate": null,
          "url": null
        }
      ],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "staffedPresence": {
      "id": "cedarline-supply.staffed-presence",
      "value": null,
      "status": "not_assessed",
      "sources": [],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "addresses": [
      {
        "id": "cedarline-supply.registered",
        "roles": [
          "registered"
        ],
        "disclosure": "public_general_location",
        "location": {
          "id": "cedarline-supply.registered-location",
          "value": null,
          "status": "not_assessed",
          "sources": [],
          "lastAssessedAt": null,
          "lastAuthenticatedAt": null
        },
        "customerAccess": {
          "id": "cedarline-supply.registered-customer-access",
          "value": null,
          "status": "not_assessed",
          "sources": [],
          "lastAssessedAt": null,
          "lastAuthenticatedAt": null
        }
      },
      {
        "id": "cedarline-supply.operating",
        "roles": [
          "operating"
        ],
        "disclosure": "public_general_location",
        "location": {
          "id": "cedarline-supply.operating-location",
          "value": "Sample inland region — general location only",
          "status": "company_declared",
          "sources": [
            {
              "id": "presence-demo",
              "title": "Presence questionnaire — fictional simulation",
              "kind": "fictional_simulation",
              "sourceDate": null,
              "url": null
            }
          ],
          "lastAssessedAt": null,
          "lastAuthenticatedAt": null
        },
        "customerAccess": {
          "id": "cedarline-supply.operating-customer-access",
          "value": null,
          "status": "not_assessed",
          "sources": [],
          "lastAssessedAt": null,
          "lastAuthenticatedAt": null
        }
      }
    ],
    "serviceArea": {
      "id": "cedarline-supply.service-area",
      "value": "Home region (fictional)",
      "status": "company_declared",
      "sources": [
        {
          "id": "presence-demo",
          "title": "Presence questionnaire — fictional simulation",
          "kind": "fictional_simulation",
          "sourceDate": null,
          "url": null
        }
      ],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "customerVisits": {
      "id": "cedarline-supply.customer-visits",
      "value": null,
      "status": "not_assessed",
      "sources": [],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "contactChannels": [
      {
        "kind": "support",
        "detail": {
          "id": "cedarline-supply.support-contact",
          "value": null,
          "status": "not_assessed",
          "sources": [],
          "lastAssessedAt": null,
          "lastAuthenticatedAt": null
        }
      }
    ],
    "professionalRegulatoryClaims": [
      {
        "id": "cedarline-supply.professional-regulatory-claims",
        "value": null,
        "status": "not_assessed",
        "sources": [],
        "lastAssessedAt": null,
        "lastAuthenticatedAt": null
      }
    ],
    "protectionNotes": {
      "id": "cedarline-supply.protection-notes",
      "value": null,
      "status": "not_assessed",
      "sources": [],
      "lastAssessedAt": null,
      "lastAuthenticatedAt": null
    },
    "googleBusinessProfile": {
      "representation": {
        "id": "cedarline-supply.google-representation",
        "value": null,
        "status": "not_assessed",
        "sources": [],
        "lastAssessedAt": null,
        "lastAuthenticatedAt": null
      },
      "eligibility": {
        "id": "cedarline-supply.google-eligibility",
        "value": null,
        "status": "not_assessed",
        "sources": [],
        "lastAssessedAt": null,
        "lastAuthenticatedAt": null
      },
      "eligible": null
    },
    "dimensions": [
      {
        "dimension": "identity",
        "completeness": "information_pending",
        "consistency": "not_assessed",
        "explanation": "Evidence assessment has not been performed. Missing information is not a finding.",
        "sources": [
          {
            "id": "presence-demo",
            "title": "Presence questionnaire — fictional simulation",
            "kind": "fictional_simulation",
            "sourceDate": null,
            "url": null
          }
        ],
        "lastAssessedAt": null
      },
      {
        "dimension": "presence",
        "completeness": "partial",
        "consistency": "not_assessed",
        "explanation": "Some fictional company-declared details are supplied; independent checks have not been performed.",
        "sources": [
          {
            "id": "presence-demo",
            "title": "Presence questionnaire — fictional simulation",
            "kind": "fictional_simulation",
            "sourceDate": null,
            "url": null
          }
        ],
        "lastAssessedAt": null
      },
      {
        "dimension": "accessibility",
        "completeness": "partial",
        "consistency": "not_assessed",
        "explanation": "Some fictional company-declared details are supplied; independent checks have not been performed.",
        "sources": [
          {
            "id": "presence-demo",
            "title": "Presence questionnaire — fictional simulation",
            "kind": "fictional_simulation",
            "sourceDate": null,
            "url": null
          }
        ],
        "lastAssessedAt": null
      },
      {
        "dimension": "authenticity",
        "completeness": "information_pending",
        "consistency": "not_assessed",
        "explanation": "Evidence assessment has not been performed. Missing information is not a finding.",
        "sources": [
          {
            "id": "presence-demo",
            "title": "Presence questionnaire — fictional simulation",
            "kind": "fictional_simulation",
            "sourceDate": null,
            "url": null
          }
        ],
        "lastAssessedAt": null
      },
      {
        "dimension": "consistency",
        "completeness": "information_pending",
        "consistency": "not_assessed",
        "explanation": "Evidence assessment has not been performed. Missing information is not a finding.",
        "sources": [
          {
            "id": "presence-demo",
            "title": "Presence questionnaire — fictional simulation",
            "kind": "fictional_simulation",
            "sourceDate": null,
            "url": null
          }
        ],
        "lastAssessedAt": null
      },
      {
        "dimension": "reassurance",
        "completeness": "information_pending",
        "consistency": "not_assessed",
        "explanation": "Evidence assessment has not been performed. Missing information is not a finding.",
        "sources": [
          {
            "id": "presence-demo",
            "title": "Presence questionnaire — fictional simulation",
            "kind": "fictional_simulation",
            "sourceDate": null,
            "url": null
          }
        ],
        "lastAssessedAt": null
      }
    ],
    "integrityVulnerabilities": {
      "status": "not_assessed",
      "items": []
    }
  },
  "probity": {
    "status": "not_stated",
    "checkRun": null,
    "checkedAt": null,
    "highSeverityOpen": null,
    "line": null,
    "disclaimer": null
  },
  "superseded": [
    {
      "field": "presenceAndTransparency.dimensions",
      "supersededBy": "probity",
      "since": "0.5.0",
      "removedAfter": "0.5.x",
      "note": "The six presence dimensions are replaced by the five probity pillars (Identity, Transparency, Legal basics, Honest dealing, Standing). Individual pillar results are shared only with the business; the public \"probity\" field carries only a dated statement that a check has run with no high-severity issue open, and is otherwise empty."
    }
  ],
  "disclaimer": "Illustrative fictional profile — demonstration only. This company, its people, events and statements are invented. No claim in this record has been independently authenticated, and an authenticated individual fact would never mean the business as a whole is authenticated, endorsed or safe.",
  "name": "Cedarline Supply",
  "sector": "Building Materials",
  "category": "Trade",
  "location": "An inland market town, sample region",
  "summary": {
    "hook": "The timber yard that wants builders — and homeowners — to know exactly where the wood came from.",
    "teaser": "A demonstration profile of a materials supplier whose most interesting product may be its paperwork."
  },
  "keyFacts": [
    {
      "label": "Company name",
      "value": "Cedarline Supply (fictional)",
      "source": "Demo seed data",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Legal identity status",
      "value": "Not assessed",
      "source": "No registry checked",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Founded",
      "value": "Not provided",
      "source": "—",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Industry",
      "value": "Timber & building supplies",
      "source": "Company-provided — unauthenticated",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Headquarters",
      "value": "Sample location, inland region",
      "source": "Demo seed data",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Current leadership",
      "value": "Not provided",
      "source": "—",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Locations served",
      "value": "Trade counter and regional delivery",
      "source": "Company-provided — unauthenticated",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    },
    {
      "label": "Official website",
      "value": "Not provided",
      "source": "—",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "kind": "fact",
      "lastAuthenticatedAt": null
    }
  ],
  "companyStatements": {
    "purpose": {
      "label": "Purpose",
      "value": "To make the supply chain visible to the people at the end of it.",
      "source": "Company-provided — unauthenticated",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "company_statement",
      "lastAuthenticatedAt": null
    },
    "mission": {
      "label": "Mission",
      "value": "To supply traceable timber with honest paperwork.",
      "source": "Company-provided — unauthenticated",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "company_statement",
      "lastAuthenticatedAt": null
    },
    "vision": {
      "label": "Vision",
      "value": "Not provided.",
      "source": "Company-provided — unauthenticated",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "company_statement",
      "lastAuthenticatedAt": null
    },
    "ethos": {
      "label": "Ethos",
      "value": "Practical and plain-spoken (company description).",
      "source": "Company-provided — unauthenticated",
      "status": {
        "code": "company",
        "label": "Company-provided — unauthenticated"
      },
      "kind": "company_statement",
      "lastAuthenticatedAt": null
    },
    "values": [
      {
        "title": "Traceability",
        "text": "Sourcing notes on deliveries, the company says."
      }
    ],
    "plans": [
      {
        "label": "Stated plan",
        "value": "Not provided.",
        "source": "Company-provided — unauthenticated",
        "status": {
          "code": "company",
          "label": "Company-provided — unauthenticated"
        },
        "kind": "company_statement",
        "lastAuthenticatedAt": null
      }
    ]
  },
  "story": {
    "paragraphs": [
      "Cedarline Supply, in this demonstration, is the kind of business most people only meet through someone else: the builder, the joiner, the kitchen fitter. The company says it wants to change that, by printing a sourcing note on every delivery ticket.",
      "This shorter profile shows how the template handles a business that has shared less: gaps are marked plainly rather than filled in."
    ],
    "contentType": "editorial_demo"
  },
  "leadership": [
    {
      "name": "Yard team",
      "role": "Leadership not provided",
      "bio": "The business has not named its leadership in this demo.",
      "fictional": true
    }
  ],
  "timeline": [
    {
      "year": "—",
      "title": "History not provided",
      "text": "No milestones have been supplied for this demonstration profile.",
      "illustrative": true
    }
  ],
  "protections": [
    {
      "category": "Registration",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "note": "No registry record has been checked for this demonstration profile."
    },
    {
      "category": "Insurance",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "note": "Not assessed. Holding a policy would not, by itself, show cover is sufficient for your needs."
    },
    {
      "category": "Licences",
      "status": {
        "code": "na",
        "label": "Not applicable"
      },
      "note": "Illustrative example of the 'Not applicable' status."
    },
    {
      "category": "Accreditations",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "note": "Not assessed."
    },
    {
      "category": "Professional memberships",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "note": "Not assessed."
    },
    {
      "category": "Customer protections",
      "status": {
        "code": "pending",
        "label": "Information pending"
      },
      "note": "Not assessed."
    }
  ],
  "geography": {
    "summary": "Trade counter plus regional delivery (company supplied).",
    "regions": [
      "Home region"
    ],
    "status": {
      "code": "company",
      "label": "Company-provided — unauthenticated"
    }
  },
  "references": [
    {
      "title": "Demonstration seed data",
      "type": "Internal sample",
      "date": "2026-10-01",
      "note": "Fictional content."
    }
  ],
  "notes": [
    "Mission, vision, values, ethos and plans are company-stated intentions, not authenticated outcomes.",
    "Each claim carries its own status; statuses never apply to the business as a whole.",
    "Recording that insurance exists would not show that cover is sufficient for any customer."
  ],
  "links": {
    "editorialProfile": "/business/cedarline-supply",
    "self": "/api/business-dna/cedarline-supply"
  }
}